Brian Moncada argues YouTube ads should be your first move, not your last. He focuses on cost per qualified application and close ratios as the metrics that actually matter for scaling a business.
Not even that it's better, but why you should do YouTube ads sooner and take the time to actually get it installed into your business. Because here's the result that you can have even if it's not cheaper. But we can find the data to support that. The cost per qualified application maybe is more the next metric. The close ratio is higher. The quality of testimonials. This is all stuff that I'm not going to get, but I want us to get. This data is going to show us definitively how well we're doing our jobs because now we have a North Star to optimize for you as the client. So we're going to work on this together over the next 2130 days to come to this number. Right? And then once we have that number, we can now, as your agency partner be able to work to create the ads and media buying strategies to help you lower this qualified cost per call, which will give you more cash. We'll give you better results. So let's get that done.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
