This is a YouTube video titled "This is the BEST way to get high quality leads with YouTube Ads" containing a monologue or presentation focused on marketing strategies using custom segment audiences on Google and YouTube to target potential clients interested in personal training and online fitness business. The speaker discusses ad messaging tailored to attract people searching for ways to make money as personal trainers.
Now you go into custom segments, for example, so you can put how to keywords in what's called a custom segment audience. Where people who searched for any of these terms on Google. Yeah, right. How to start an online fitness business. How to start your online fitness business. How to make more money as a personal trainer. These are people that are actually searching for these things on Google and YouTube. You can get in front of the next time they watch a YouTube video with your offer. So then your ads a little bit more direct. But answering those questions, one of our best ads for this specific client, Brandon, is stop training people in person to make money as a personal trainer. It's trash, it's garbage, it's junk. Right. Do online personal training instead. Very specific. And this audience crushed it for him because these are people looking for ways to make money as a personal trainer. And he's telling them, don't do personal training in person. Do online training instead. So the message is very congruent with that audience. But again, it's not people that already know, like, and trust him. It's people that are interested in personal training.
