This is a YouTube video titled "This is the NEW way to target your ideal clients with YouTube Ads" containing a marketing-focused talk or presentation from May 3, 2024. The speaker discusses Google's recommended best practices for creating intent-based audience segments using keyword searches to optimize YouTube ad targeting for clients in the online fitness business niche.
Google recommends 10 to 15 to start. Right? And that's why we just use Google's best practices because they're telling you how to make more money. They want you to be successful, they want you to spend money when you start custom segment searches, right? So these are intent based audiences. People are searching for these terms on Google and YouTube. So we always create with every client we work with a how to segment of people who search for related keywords. So Google recommends at least 10 to 15 keywords. So this one for example is what we used for a client of ours. How to start an online fitness business how to get more online personal training clients how to start your online fitness business how to start an online personal training business how to get more personal training clients. You can see it's around the same topic obviously, but we're just putting them into one audience. So that way we're targeting people who have searched for any of these terms on Google, right? That's one audience that we're targeting.
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