This is what makes a good ad #shorts
27 Aug 2023
Two people break down what makes an ad work, looking at click-through rates, viewer engagement, and the visual tricks that grab attention.
Two people break down what makes an ad work, looking at click-through rates, viewer engagement, and the visual tricks that grab attention.
This ads like crazy. It still has a 5% click through rate. Almost 3500 sales just from this ad alone. On top of many others, they have over 5 million views. And I'll play like the first 15 seconds and kind of break it down for you guys and you'll quickly see why this one's working so well.
Hey, stop doing this exercise.
Okay, so we're three seconds in and you know, he's already got my attention. What exercise is it? What's the exercise? What are some things you guys are noticing? Pattern interrupts. That's the thing I was kind of looking for, right? The curiosity. Plus there's three different scenes in that first 11 seconds. It's him on a roof saying stop doing this exercise. It then jumps to B roll of like SWAT teams going through the freaking jungle. And then it jumps to a VSL slide presentation like what the hell's going on.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
