This is a YouTube video titled "THIS IS WHERE YOU GET THE HIGHEST RETURN ON AD SPEND // BRIAN MONCADA" containing a monologue by Brian Moncada recorded in March 2024. In the video, Brian Moncada explains strategies for targeting keywords in YouTube advertising to maximize return on ad spend, focusing on niche versus broad keyword approaches.
Keywords are you like, for example, YPO Young president's organization. It's a specific keyword that will show Your ad on YouTube for any video that has that keyword in the title, any video that has that keyword in the description, any video that has that title or that keyword in the basically the tags as well. On keywords. I'll just put this here. You have specific keywords. Specific would be anything from basically three to five key, three to five words. Broad would be something like make money online. Very broad. But with that, you can see how now with this visual, with the targeting timeline, when you start, you're very niche audiences are very, you know, these are the cream of the crop right here. This is where you're going to have the highest return on ad spend when you first start to give you the best chance of winning out the gate.
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