This is a YouTube video titled "This is your CTR goal #shorts" containing a segment where Brian Moncada discusses click-through rates and optimization strategies for ad campaigns, focusing on landing page messaging rather than the ads themselves. The content is from August 25, 2023.
2 to 3% click through rate is really good if we get this on any ad. And overall in the campaign, we don't even pretty much touch the ads. We just go right to optimizing the landing page at that point. Because it's usually not an ads problem, it's usually a messaging problem, a congruency problem on the actual landing page that's just off.
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