This meeting got heated... (BTS A 7-Figure Agency Meeting)

I used to hate conflict. In fact, there's nothing more that would make me more nervous as a leader than when my team would argue, yell at one another and almost come close to fighting each other. Yeah, like physically fighting and no. Our arguments and debates as a team thankfully never went that far. But I've learned that they should come at least very, very close. Sounds weird, right? I thought so too until I read the book the five Dysfunctions of a Team by Patrick Le Lynchoni. In this book, he describes how team meetings should have conflict. That's why in this video you're gonna get a behind the scenes look into how our team meetings look as we reflect on how we've done so far just 30 days into the new year.

Enjoy.

Yes.

I got admin Mastermind recap and budget.

Launching ads work into fulfillment bottlenecks, managing Mastermind office. Those seem like the big topics, right?

Yes.

Anything else? No.

Right. Okay.

The Mastermind is, has been ready firing and it's been ready firing successfully because it's happened but it's not sustainable. And that's where like totally intermixing everything in here together. But like that's where you and I just need to meet. But like for like two days on just like building out a solid business plan for the Mastermind because it's been ready, fire, aim. You did a great job ready fire.

Aiming it.

But like I've just got some not great stats for what we're trying to do and accomplish and it's, it's, it. There's no way it's not going to be a distraction. I am not on the Mastermind by any means. I just think we have. We ready fire, aimed it. But we have to take a step back. Like let me, let us take two steps back to take 10 steps forward. First step of that is splitting out the groups, making it Mastermind only and then done for you or you know, hybrids and then done with use in its own specific group and then really mapping out and fulfilling on that front end, back end product suite. Because that's really how I think it has to go. It has to be exclusive. Access to Brian is through the Mastermind. If you want that it's 24k or 36k again on price agnostic. You can see that it makes money no matter what.

We could always just potentially open ticket sales to sit in 2K 3K a pop and then they get to experience it for the weekend and then we can upsell them to the Mastermind for the entire year.

Right. Right.

So there's ways we can make money off it. Even if we only have 10 people that show up, or let's say 10 people from the Mastermind that actually go.

Has anyone actually full fledged committed to Medellin yet?

No, because we haven't even announced it.

Announced it. Okay.

That's where we're stuck between this rock and a hard place. Do we want to do the hard commit and just go for it, or do we want to potentially wait, do it a little bit later and then have that hard committal in place? Because, like, again, my opinion was if we really sprint super hard with the. Done with you and the hybrid, naturally more people will funnel into the back end, thus making it. Pushing it a little bit later to the year would potentially make sense.

Where I'm sitting, like, Brian, this is kind of your. This has been your baby. And it's not. I just don't feel like it's my position to say what's the best path forward? Like, whatever you decide, I think, you know, Nick and I will be on board. But yeah, just with where our focus is at right now, I mean, can we fill that? Like, is. Is it realistic that we could fill all those spots in May, given the information that Nick just shared if we.

Don'T do the event?

Right.

Number one, we're also saying we're also going against our word.

Right.

And things change, of course, but we said we're going to do it. We already paid David J. To do it. We already have the dates, the venue locked. So let's just do it. Let's just commit to it, because we already committed to it, basically, at the same time, future pacing.

Right.

We'll have our second event and the content we'll get, the community that it'll bring together. It's just going to set up the mastermind for years to come again.

Look, man, I'm not against anything that you're saying right now, but it just sound like, like it's booked, so we're just gonna do it. It's like, I mean, yeah, I guess that's like one way we could do it, but it's also like, we don't have to, like, yeah, the Airbnb's books, it's refundable. We can refund that. That's totally fine. It's 100% refundable. I just think that if that's how we're going to run it, then, yeah, I don't know. I just don't know if that's like, the best methodology.

So basically, you're, You're. You're arguing for saying no to the event completely. For right now.

I think if we were going to be as if Gary Keller were in the room, that's what he would say. Again, if we had a hundred members inside the group and like, 15 of them were like, I'm committed, going 100% and that was our goal in our cap, then it would make more sense. The problem is, like, we're gonna have to fill that up. Like, I know we say like, oh, yeah, once we do the marketing video, like, it's gonna pop once we do. You know, once we hold the Mastermind, everyone's gonna renew. Only, only 10% renewed. It's like, I don't know if that hypothesis is true. I'm not saying that the video isn't gonna be great. I mean, it is gonna be a great video. I was there. But the problem is, like, I don't know if that is really gonna fill up the Mastermind. Like we think that it is.

Well, I think let's zoom out again, right, because we are going to split up the group. The Mastermind has to be a true back and mastermind. We talked about that yesterday. The price has to go up because it includes live events and it will include live events twice per year. And therefore we want to have a better quality client who wants to go to those. So we, you know, as much as the people that were in it before that were making the money, they are like, it's just. It's just a different quality of client we're going after now.

Right.

Because our focus, like you're saying, which I agree with, has to be on scaling our front end offer. And we're just trying to find. Find what that front end offer is right now to the cold traffic marketplace. So it works. The Mastermind is a back in Mastermind. So we have to treat it like that. Which I agree with. As far as the event goes, I still, I can see. I can see us still doing it. I don't necessarily know if the answer is to not do it. I think the answer for sure is not to have the whole team there 100%.

Right.

Just because from a leadership perspective. I was listening to the book 33 Strategies of War yesterday. So back in, I don't know, whatever the time it was back when they were talking about it, they were obviously rivals back then. And the Boston Red Sox manager was pampering his team members, making sure they were feeling happy, making sure they were being taken care of, making sure he was drinking beers with them and, you know, being their Buddy.

Buddy.

Right.

And making sure that they're feeling good about him as a manager so that they would perform better. If they're happy, they'll. They'll play, but they'll play good. Friendship. Yeah. Which is what's a hypothesis. Yankees were the exact opposite. They were very disciplined, they were very ruthless, and they were very much focused on victory at all costs through discipline and hard work. It wasn't Buddy, Buddy. It wasn't, like, about camaraderie. It was, we're gonna win. And as a result, the Yankees won, like, three pennant races, 13 pennant races, while the Boston Red Sox only won one. And the Yankees won, like, six World Series, while the Boston Red Sox had zero.

That's a good time to be alive, Yankees fans.

So the whole point of that story in that book is you can't pamper your team and reward them for the work that hasn't been done and the victory that hasn't been achieved.

Right.

And so I was going to come down here, too, and say, we're not inviting the whole team.

Yeah.

It's not going to be a reward because we haven't hit our goals. We can't keep rewarding ourselves even and saying that we're going to be doing these fun things when we haven't even hit what we said we're going to be doing.

Like, I truly believe.

That's why I was saying, like, again, kind of tying it back to the office a little bit. It's like, that's a whole different discussion. But for me, it's like the one thing that's going to make everything else easier or necessary is just getting our fucking numbers. Like, our new normal has to be 250. Like, that has to be unwavering. No. No exceptions. It's 250. Okay, 250k a month. Or we're all pissed. Yeah, we're all fucking pissed. And we're not. And, like, we're pissed in a very healthy competition way, because there's just no way unless we raise the standards of our old self. That's what has to happen. So here's what I'll say. I agree with. I agree with not inviting the entire team. I agree with putting the mastermind on the back burner and splitting out the groups, which just has to happen. And not focusing on selling it because we have to focus on selling the front end. So those two things I'm 100% in agreement with.

I think people on the team have been fulfilling on their obligations on a daily basis.

Right.

Obviously, like, there's A whole portion of this that hasn't been accomplished yet, which is the paid ads working and us being on track to hit our revenue goals.

Right.

And like, I don't know, this could. This could be a different conversation in 30 days, 45 days. But, like, the thing is, we just won't know. And so it is kind of like we kind of have to make a decision about it now or else it puts us in a worse position because, you know, maybe you're canceling closer to the Mastermind or we're trying to scramble to find more expensive flights. And for the team, if, you know, whatever. But I just don't want to. The reason I'm saying this is I just don't want to discount the effort that people have been putting in because I know Billy's been putting in a lot of work. I know that another editing team like Mike, they're gonna be working through the weekend, it sounds like, you know, so it's just like they are. People are getting their done. It's just. I just don't want to be so quick to discount effort that people have been putting in is, I guess, where I'm coming from with that.

Yeah.

But there's other ways to reward people besides giving them a true trip.

Yeah.

So I think again, it just. It just comes back. It always comes back to focus. And what are we focused on? And right now we're focusing on talking about the mastermind, which is in May, which again, is a talking point that we should talk about. Because what we're talking about here is whether or not we should do it and how we should do it. Who should go, who should go, if we should even do it, because it's taking away from the focus. So what I think it really does come back to is the what's the purpose of the mastermind? And the purpose of the mastermind at first was to be a front end offer. We've proven that. It was a successful front end offer collected. Biggest day in that spin history.

Right.

The way I see it is it makes me excited because it gives us options to prove a front end offer again. But we still need a front end and a back end. So we have the mastermind as a back end. Yeah, we just need a front end. So we're focusing on the front end. So let's just keep the mastermind a true backend. Let's make it a price. That makes sense. But I do agree the team's been working hard, but. Yeah, I just don't think a trip is really.

Yeah, it's a big cost for us to do that.

Yeah.

There's other ways that we could do that to reward them for that stuff.

I know that the Mastermind, we are going to do a fucking Mastermind. It's just about when. And that, that's always been the focus. That's always been the problem with me is focus is when are we going to do it? Because it feels like we ready, fire, aimed it. You did an amazing job. We made 600 goddamn grand from it. But to me it was like, hey, like, show me a path towards scalability and I'll build it with you.

Yeah.

So let's not do it.

We're not going to do it. We're not going to do it. And we're not going to do it because it's going to make the Mastermind even more valuable. Because once the footage does drop that we have from Miami and people start talking about the Mastermind or wanting to join the Mastermind, it's very exclusive, makes it more sought after. And the next time we do an event and we do promote it, it's another Miami sort of deal. Because we did make money from Miami. Once we dropped that bsl, we had six people join.

Yes, we could make a little bit of money from the Mastermind, but we can make a shitload more money from cracking the front end.

Yeah.

And that's, that's what I think the overarching theme comes down to, which is we know that we have the most profitable vehicle and biggest return on our time is making the front end and cracking that and getting that to a.

Million dollars a month. So why don't we do this? Why don't we just say, okay, instead of Medellin, we're going to do a two day weekend workshop in Arizona. Sure. Bring David Dre here. Sure. And any the people that are in the Mastermind get exclusive access to us in this room here. We do a mini Mastermind here that's way easier.

It's just a Friday and a Saturday. That, that is taking our time.

Yeah.

That way instead of travel time, a whole week, all that other stuff, it's very, it's very low key.

And we have the team to capture the content. We don't need anybody else. Exactly.

Jeremiah, you're here, we're here.

Sign on.

Yeah.

And David Dre comes here because. Because Cole's, he's already partnering with Cole. That gives him an excuse to come here instead.

Yeah.

We get 6, 7, $500 back.

Yeah.

They get hands on access to us and they get to do the sonic hole plunge and the whole thing.

Yeah.

So that's how we can make it work. When we say no to the Medici Mastermind right now, which I do believe it does make sense to say no to it, as fun as it would be. I. I'd rather have fun by growing the company. I also just think it gives me more focus, which is what I can do. When I do want to switch to the Mastermind selling point, I can then market it. Jeremiah, come up with the killer game one with Mike to really just promote it. Because we're still going to promote the Miami thing over the next few months, which will then just build the hype for the next one. When we do start promoting the next.

Can still bring in customers for the hybrid.

Yeah.

All right. Like that. That makes total sense to me.

Yeah.

Because again, the Mastermind is kind of like coaching program with. With the live events. So all I gotta say is I appreciate you listening and we all can come to the same conclusion together.

Yeah.

Again, I know that it's the solution I propose. So it obviously feels good that we're, you know, we're gonna run with it. But just want to say I appreciate you guys listening.

Yeah.

And working through it together, even with the healthy conflict.

So.

Like, what's the point at that point to just take on more work.

For just taking backwards? We've already taken the backs, we've already taken the backward steps.

Yeah.

Now we just got to put the giant steps forward.

Yeah. It's so funny, this book. You guys should read this book, the one that Patrick recommended to us. Patrick David, 33 Strategies of War. Was that his book or is that. I think he recommended it to us at the bowl, but he recommends this book and there's a story in this book. Kind of like what you guys were just saying. There's this story. There's a chapter I have at home. It's literally called Burn the Boats. And it's literally the most. One of the most effective strategies of war. And he tells this story about how there's a Spanish conquistador and he's going from Spain over to Mexico because there's a bunch of gold in Mexico and they want to conquer Mexico and take over the land.

Right.

But before he leaves Spain, the king starts doubting this, this conquistador's like, ability and thinks that he's very self interested and like, he doesn't want to give.

Him too much power.

So he gets word that in the middle of the night they're going to come and like sabotage him. From leaving. So as he hears that, he packs up all the boats with all his troops, he dips out immediately. And by the time the king gets to his house, he's not there, right? He's gone. And he's like, I'll deal with the king later. I'm gonna go conquer Mexico. And then he goes to Mexico, right? And then they're there for like six months and they're realizing, holy, these Aztecs are like savages. They're slicing people's heads off, sacrificing people. These guys are savages. And there's only 5k Spanish people. There's 25,000 plus Aztecs in Mexico at that time. And so he starts getting word that there's spies in his camp that are working for the king, trying to sabotage the whole mission. And so he has a decision to make in the night again. He's like, these people are going to sabotage my whole thing here unless I make an example of them. But how am I going to do that? That next morning chops all their heads off in front of everybody and says, if you're a spy, this is what's going to happen to you. And the next day he sunk all the boats that they came on. Yeah, sunk all the boats. So they can't leave unless they fight or they die. And so at that point the entire arm has to get behind this guy and they're saying, holy, we have to fight now. And so they fight like their life depends on it because it literally does. And they end up winning 5,000 against 25,000 troops. And the whole point of that story is burn the boats. So what you guys are just talking about just reminded me of that because it's like we gotta say no, right? Burn the boats, dude. It's gone. It's only this now. That's the only way we're gonna win the war. It's the only way. That's why I have this on my phone screen.

War. War.

He's one of the, the famous boxers who in, in the quote in that video, he's like, I'm war mode right now. All I think about is knocking this die out. Nobody else, nothing else in my mind.

War.

And I'm just like. Cuz it's a war. I think about it like it's a war with ourselves. Like we just like we're talking about like, like I was talking about on the team meeting. It's like it's a war with myself trying to become better. We're at war with ourselves.

We're at war with our previous versions of the company. We're at war with a totally new.

Battle, and it's like, we got to have that mindset ye.

Disappear.