A marketer explains how an in-house ad strategy generated $125k in 30 days, inspired by Alex Hormozi's $100 million offers framework. The approach helped him earn $2.4 million last year by teaching clients to run their own campaigns instead of using agencies.
One of our clients on a sales call with me actually was like, hey, I want you guys to, like, do it for me to get it set up and running. But, like, I just. I want to learn it myself. Like, I actually want to be able to run the ads myself. And I was like, huh? Okay. This is also at the time where, if you guys remember, Alex Hormozi released $100 million offers. And he was also talking about how you should work with marketing agencies, take their blueprint and have them teach you how to do it so you can have it in house long term. And remember that when he started talking about that, cool. So people started naturally asking us that, hey, can you guys teach me how to do it? Because I want to have it in house long term, because I know I'm going to need it in my company eventually. I don't want to be relying on an agency. And someone else asked me that. I was like, huh? Second person that asked me that on a sales call. Okay, same thing. We've done it with this other client, and then, boom, we do it for this client. And then I just asked my list. I was like, there's something here. So I sent an email to my list. Would you guys be interested in this? And boom, just ton of yes, yes, yes. Interested, interested, interested. Boom. Book calls. Book calls. Book calls. And we ended up making basically 125k in 30 days off that one simple campaign.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
