Brian Moncada explains how a small change to your ad creatives can significantly improve performance. He focuses on authenticity and simplicity as the key to connecting with audiences, arguing that overly polished ads miss what actually works.
If you just were a little bit more real, raw and genuine, specifically with the actual ad creative itself. Like not the bells and whistles. The reason why the roll in Frazier, you have a Roland Frazier breakdown. Kind of honest, like, hey, you know, because here, here's the thing, right? The market you're selling to is the same market that I was selling to with YouTube ads and Google Ads that was offering his real estate to his best ads. Him on his iPhone, walking around and just kind of speaking from the heart. And the reason why they work so well was because no one else was really doing that. And I've seen this shift now in the industry. I don't know, guys are recognizing it as well, where there's a lot of upand cominging industry leaders in our space and they're doing the opposite of what everyone else is doing. Like Iman Gods, Iman Godzi is all flash bells and whistles, tons of edits, and he attracts a lot of teenagers because you have to kind of dopamine, just get them with all the. The TikTok brain, right? Like they just need all that stuff. But with a sophisticated audience, there's a shift happening where no edits, just you speaking from the heart and just talking about your story and how you can help them is. Is actually something I would want you to test.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
