This is a YouTube video titled "This YouTube Ad Lasted Over 2-years & 6-months" containing a monologue by Brian Moncada discussing a successful $27 at-home workout program ad campaign for the Tap brothers. Brian explains the ad's creative approach involving a quiz format about the plank exercise, highlighting how it engaged viewers and drove sales directly to the sales page.
One of our clients, the Tap brothers, who Nick ran ran, scaled them up to like 100k a month. They were selling a low ticket $27 at home workout program. And one of their best ads was him literally doing an exercise. This is the plank, a common exercise that most people mess up. Can you see what I'm doing wrong? And then it goes into the side panel view of him and the plank position. And it's like a kind of like a quiz thing. It's like, it's like a little bit of a music sound effect. And it's like, what is he doing wrong? Spot the mistake ads. Yeah. And that one crushed because it got their attention by saying, this is the plank, a common exercise that most people do wrong. They're like, well, what am I doing wrong? I've seen that before. I'm doing that right now. And then it obviously teaches them how the plank should be done properly, gives them value on the ad, and then says, and if you want a simple at home workout program that shows you how to do this, we have a program called Rapid Primal Fitness. Yada, yada, yada. Click the link. And that was just straight to sales page. Like, $27 offer.
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