THIS YouTube Ad Made Our Client $636,515.12 in 90-days…

This YouTube ad has made our client $636,515.12 in the last 90 days. And today I'm going to give you an exact rundown of the script we wrote, how the client recorded the ad, how we edited the ad, and why this ad converts so well to cold traffic so that you can apply the same principles to your business or your clients businesses when they want to or when you want to scale your info product business, your high ticket coaching business, your consulting or agency service based business with YouTube ads. My name is Brian Mulgaba, I'm the founder of Adspend.com and we spent well over $50 million on YouTube ads in the last three years and worked with some of the biggest brands, companies and influencers in the entire info marketing industry. 8 figure. 9 figure companies like Kajabi, NeuroJim, digital marketers, scalable consulting.com testimonials from Sam Ovens, Cole Gordon, Roland Frazier, John Asroth, Bejos Cooley, and the list goes on and on and on. And with all that being said, I know you don't want to hear all that. You're here to get the sauce. That's what I'm exactly, I'm going to give to you right now. This is going to be a mini masterclass on YouTube ads. So buckle up, get out your pen, get out your paper and let's get started. So three months ago we started working with Brandon Carter, aka King Keto himself. If you go to YouTube and type in Brandon Carter, you will see the man, the myth, the legend, almost at 1 million subscribers on YouTube. So three months ago we started working with him and here's how much money we've helped him make so far. Total spend so far, $201,000. Total revenue so far, $646,000. 252 cents. I said that backwards, but you get the point. Total return on ad spend is a 3.2x to cold traffic, which is pretty good for a high ticket VSL book a call funnel. Total profit, $369,000. $161. You get the point. All right, so here's exactly how we did it. This is net profit, by the way. Net profit meaning revenue minus ad spend, minus the rest, obviously. So here's how we did it. Part one, the hook. Okay, so first things first. 80% of your success when running YouTube ads comes down to your creative. And 80% of your creative success comes down to your hook. Okay, the hook is the first few seconds of the ad. Remember, you only have five seconds before someone can skip on your ad. When you're on YouTube and you get hit with a YouTube ad, you know that you're pressing that skip button. So you're. Your 5 seconds. Your first 5 seconds of your YouTube ad must be to the point and do a few things. And I'll explain those what those things are right now. So before I do that, though, here's why most people fail with YouTube ads, okay? They forget that 80% of their results with YouTube ads depends on these two things. Number one, how your offer is packaged and positioned to the marketplace, especially when it comes to YouTube. A lot of people take the same funnel, the same offer, the same messaging, the same type of ads, and they just try to copy and paste them onto YouTube. That just simply doesn't work. YouTube is a totally different platform than Facebook, than TikTok, than LinkedIn, than Twitter. You need to have a different customized funnel for YouTube. Okay? Get a package and position your offer differently for YouTube. The second is the creative, okay? And most people, unfortunately, they blame it on the targeting or the agency that they're working with, and that's just simply not the case. So the hook, okay? Your hook has to do three key things, and you have to do this in order for your YouTube ads to replicate its success as well. So here's what this hook says.

Hey, stop training people in person to make money as a personal trainer.

All right? Did you get that? Stop training people in person to make money as a personal trainer. Hey, stop training people in person to make money as a personal trainer. So if you didn't get it right, here's what it does. That first, hey. Gets the viewer's attention. The hey, right? The hey, like when you're walking on the street, right, and you're with your girlfriend, your wife, your friends, your family, whatever the case may be, and you hear someone go, hey. What do you do? You turn and look at the person saying, hey. Because it gets your attention, right? So the hey gets the viewer's attention, and the stop keeps their attention long enough for them to hear the rest of his sentence, okay? It also qualifies them immediately by calling out who they are and what they are doing wrong.

So again, hey, stop training people in person to make money as a personal trainer.

In that short few. And you can see here, I think it's like, yeah, five seconds, we've done those key. Those three key things, called out the ideal client, got their attention, kept their attention. All right, so now there's more. Okay, we're not done yet. So the next part of the ad is this trash. Garbage.

Sup? Do online training instead.

All right, Boom, there we go. So look, we've got their attention with the. Hey, we've kept their attention with the stop. And we've called them out personal trainers, okay? And now we're telling them to stop doing something that they've been used to doing, all right? So now it's going into why they shouldn't do personal training anymore. So we're kind of keeping their attention by, again, telling them that they're doing something wrong that most personal trainers do. And we tell them that it's trash, okay? It's garbage. It sucks. And that they should be doing online training instead. Okay? They should be doing online training instead. So now we're throwing stones and creating a little bit of controversy, okay? We're doing the whole classic, don't do this, do this instead. And here is when we produce or present the better alternative, AKA what the offer is going to be about, is.

The fastest way to make over $100,000 a year from your own home on a laptop or a phone.

So, hey, stop training people in person to make money as a personal trainer. It's trash. It's garbage. It sucks. Do online personal training instead. And then it's the fastest way to make over $100,000 a year from your own home on a laptop or a phone. So now we're appealing to their wants, AKA their desires, their goals, their dreams, their. And personal trainers, just like anyone else, really want to make more money, right? Who doesn't want to make more money? And they also want to have more freedom. But the problem is that we're calling out here, if you can see this. By now, they're stuck, most of them at least, training clients in person at the gym. Training clients in person at the gym, which means they have to physically be at the gym for them to make money. So they can't, or most of them at least don't know how to take their business online. But before we show them how to do that, right, we twist the knife just a little bit more in the hook to emphasize their problems, pain points and frustrations. So here's exactly how we do it, all right?

And you never have to worry about your clients wasting your time by not showing up in the gym. Here's how it works.

You never have to worry about your clients wasting your time by not showing up in the gym. Here's how it works. So that is the biggest problem, pain point, and frustration that most personal trainers have, all right? They go to the gym, they wait for the client to show up, and then. I don't know about you guys, but I've skipped workouts. Unfortunately for my trainer, I've slept in at some point and they were there waiting for me. Like, it's all good, man. We'll get it next time. Right? But they can't make up that time. Right? They can't make up that time. So now the very end of it is very key as well. Okay, so we've done a lot in the first 24 seconds, and I'll recap it in a second. But before we do, here's the last part that I want you to keep in mind. Here's how it works. Here's how it works. That's the transition to serve from going from the hook to the story, okay? From the hook to the story. And the story is where you talk about who you are, what you've done, and why should they care, you know? And I'll play just a little bit to give you a preview. First of all, my name is Brandon Carter and I've been a personal trainer.

For over 21 years.

And I've created something called the online fitness. So he goes into this credibility, what he's done, how and why you should care about listening to him, why he's credible, all those things. But we'll save that part of the script for another day. Because remember, 80% of your success or your clients success with YouTube ads comes down to your creative, what is it? You're creative. And 80% of your creative success comes down to your. What is it? Hook. Okay, good. Hope you're paying attention. Right? Hope you're paying attention and getting this masterclass. That's exactly. So that's exactly why we don't just want. We don't just write the scripts for our clients. All right? @aspen.com we also tell them exactly how to film the ads and take care of all the editing too. So you can see this ad isn't too crazy. He's literally at his apartment filming this direct to camera on his couch. And most of our clients do the same thing, especially when we're first testing our creatives to the marketplace. We're not doing anything fancy here. We're just testing the script and the messaging. And of course this one works because we have a lot of experience doing this. So now we're going to get into part two. Okay, we went over part one, the hook. Now we're going to get into part two, which is post production. Okay? Post production. So After Brandon and his team sent us the video files back, our team added number one, B roll, number two, motion graphics, subtitles, and a whole bunch of other elements that keep the viewer engaged. All of these things keep the viewer engaged, right? Remember, people are on YouTube to learn or to be entertained. So your YouTube ads have to be both educational and entertaining, right? They have to be both educational and entertaining. I learned this from my good friend Tom Breeze back when I was first getting started. Shout out to you, Tom. So educational and entertaining, right? The way you can keep them entertained is by adding some elements that most YouTube videos have. Right? You can see we have the subtitles, we have the motion graphics, we have the sound effects, we have the B roll. Sometimes we add music. We just keep it engaging. All right? So nowadays you also have to remember now that YouTube ads are responsive, meaning that they don't just show up on, you know, in stream before a video starts. They also show up as a in feed video ad. They also show up before the actual, you know, video as you're scrolling starts playing. Right? So if I'll show you real quick some of my files here so you can see where this is at real quick. Boom. YouTube ad responsive again. They're not just showing up before the video starts, they're also showing up in the feed as you're scrolling on your mobile or your desktop. So you have to have a high converting thumbnail, which is exactly why we also create thumbnails for our clients. And you should do that for yourself or for your clients as well. So of course, we. A clickbaity style YouTube thumbnail that we knew would work from the very beginning. I mean, look at this thing. All right, Obviously I don't have to be, you know, a psychologist or you don't have to be a psychologist to understand why this works so well. Okay? Make $100,000 a month as an online trainer. All right? And one of my team members actually pointed out that this is a spelling error right there. But I mean, at the end of the day, it's working and who really cares, right? So obviously, Brandon Carter shredded. He's appealing to an average personal trainer who also is probably shredded or wants to get shredded and trains people, because the more shredded you are, the more jacked you are, the more clients are probably going to have, as well as the blonde with the big booty in the background also helps. I mean, let's be honest, right? So this is just a high quality clickbaity style thumbnail. So you got to have a high quality thumbnail to make sure that people, when they're scrolling in their feed on YouTube, on their phone or their desktop, they can click on the ad and watch it in their YouTube screen. Now that's the post production elements you need to have. Part three is where I share with you the top takeaways. So the first, just to recap, Number one, get attention. Hey, right. Very easy for you to do. Number two, call out the ideal client and customer. Okay, we mentioned personal trainers. Stop training people in person to make money as a personal trainer. We call out the ideal audience, the client and customer. Then we tell them, don't do this. It's the worst way to make money. Right? Do this instead. Do online training instead. Number four, make a big promise or claim. It's the quickest way, fastest way to make $100,000 a year as a personal trainer. Number five, twist the knife. Right? You never have to worry about your clients wasting your time. Again. Okay, so those are the top takeaways from the hook. Again, all of that was accomplished in the first 24 seconds of the ad, which is very, very key because why 80% of your success on YouTube comes down to your. Put that in the comments down below. I want to see your comment if you, if you are paying attention. All right, part four. Now, here's the case study. Okay, Brian, this is all great. I understand what you've done, but what are the results? Again? Right, so again, before working with us, Brandon Carter had all of his eggs in the Facebook basket. Like most online marketers do. They're running Facebook ads. They're running one ad platform, right? And they're getting success. But the problem is a lot of your friends, colleagues and peers have probably experienced the email of death from Facebook. Your ad account has been suspended. So we've helped him diversify his advertising portfolio onto YouTube. And now he's banking an additional $100,000 a month in profit to his high ticket coaching business with YouTube ads. Remember, we spent $201,000. So far, we've made him close to $650,000 in revenue, a total return on ad spend of 3.21 and profit of $369,000. If you do the math, divided by three, that's over $100,000 a month in profit for his business. And he has a whole testimonial he gave to us. Here's what he had to say about working with us. I'll put the clip right here.

Since we've been working with ad spend, our total gross revenue has increased 20%. We never seen Our roas as high as it is now after working with ad spend, you're thinking about working with them. Part of me wants me to tell you not to because I want them to concentrate on me.

Obviously. I love working with Brandon Carter. He's a beast man and he's one of my favorite clients I've ever worked with. So now if you're watching this and you are a high ticket coach, course creator or agency owner who sells information products or services and you want to learn how to create and run profitable YouTube ads so that you can scale past a hundred thousand dollars a month and I would encourage you to click this link right here that will be in the description and join our Free School group. Inside the free school group we give you our entire YouTube ads creative process for free. Including the exact funnels, VSL frameworks and high ticket scaling procedures that you need for you to start running profitable YouTube ads and scaling your business. Plus our entire video editing mini course done by my in house video editor adspend.com who created this ad that you're watching right now. Plus our entire YouTube ad. Seven figure script file and module swipe file is what I meant to say, not module swipe file. So all of that's in there. Plus a community where you can ask questions, get support from the rest of the future admin that are in there as well as a whole bunch more, you can click that link. Enjoy that. And if you're a high ticket coach or course creator who sells information products or services just like Brandon and you're already making over $100,000 a month and you want to have my team scale all your YouTube ads for you, you can click this link and apply to work with me and my team. If you want us to take all this heavy lifting off your plate, create your ads, run your ad set of the tracking the conversions, scale all your ads for you, you have to meet the qualifications. Though we do not work with anybody, we are very picky about who you work with and if you meet those requirements and you sell an amazing product, you have amazing clients, you love working with your clients, then we'd love to work with you. All right, so apply to work with our agency. And last but not least, you can also apply to join our mastermind, the Admin Mastermind. It's an exclusive club of world class direct response marketers who will dominate the info products based in the next industry info product industry for the next 10, 20, maybe even 30 years. Everybody inside is a marketer. An agency owner is someone who creates and run ads and scales. A place where the greatest minds of our generation can hang out, share what's working for them and help others apply those techniques to other people's businesses. It's basically a virtual room that also has in person events where the next Alex Hermosi, Dan Henry, Dan Ferrari, Alan Sultanik or Jordan Belfor hang out, share their knowledge with others and learn from each other. Plus, it's a support group where for the first time young marketers just like me, just like you can come to learn and get their questions answered and and get expert guidance. All while getting monthly private lessons from a handpicked group of my best friends, direct response marketers, seven figure, eight figure and nine figure network who are collectively managing well over a million dollars in monthly ad spend for eight figure agencies, coaches, consultants and experts so that you can finally have a, you know, a family, a support group, a community, a friend group where you can mastermind on a weekly basis, get help and accountability and join, you know, a mastermind where you feel like you are where you belong really. Because it's a lonely road on this entrepreneurial journey. And this is exactly why I made this Mastermind so you can apply to join that has all of our entire YouTube ad scaling frameworks that we don't share for free, plus our sales training and you know, management and processes that we use for all of our clients. We share weekly what's working for us and our clients and all the stuff that you can get for free. You can join the Mastermind there by applying. I hope this video was helpful. If it was, give me a thumbs up that really helps out the channel and grows and puts this video in front of more aspiring marketers, digital marketers, coaches, course creators and agency owners. And if you enjoyed it, leave a comment down below. Anyways, my name is Brian Mulgaba. I'm the founder of adspend.com keep smiling, keep learning, keep growing and I'll see you in the next video. Peace.