TURN THIS OFF WHEN YOU SET UP YOUTUBE ADS // BRIAN MONCADA

When you create your, your campaigns and your account setup, when you're launching, when you're doing these settings and you have an audience which is a custom segment, there will be something that's called optimized targeting. It's going to be automatically selected. This is Google saying, hey, we can find more people who are similar to this audience that you're targeting. It's going to expand your campaign by 15%. Do you want to do that? An order bump? Don't do that, especially if you're starting. You can do that when you're scaling because you want to be as specific as possible when you first start. And what our team has found is, is if you have optimized targeting on what will happen is they'll show your ads to people who are not in your target demographic. So for example, if you're only targeting people 24 to 35, you'll get 18 to 24 year olds. It's optimized targeting. They'll spend it to whoever thinks it's going to buy, going to call, going to opt in. You have to unselect it unless you want to do that. And sometimes it can work and it can be profitable. But that's only when the scaling.