This is a YouTube video titled "Use what already works #shorts" containing a single-speaker presentation or tutorial segment from September 16, 2023, discussing marketing strategies involving competitor keywords and custom intent audiences for advertising campaigns.
Competitor keywords is next. So everybody in here has competitors that are also in the same market that advertise the same thing to the same people, throw their product name into a campaign and target their people. Next would be custom intent. What you do here is very easy. So you just take the broad keywords and the specific keywords, you compile them up, and you just throw them in a custom intent audience. So once you do your keyword research, you now create the custom intent audience.
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