This is a YouTube video titled "Use your competitor's data for your targeting..." containing a marketing-focused talk or presentation recorded on May 5, 2024. The speaker explains strategies for leveraging competitors' websites and sales funnels to create targeted advertising audiences, with an example involving a dating coach's campaign success. The content is instructional and aimed at digital marketing techniques.
So if you have competitors, which we all do who have similar offers, similar funnels, similar websites to you, you can easily take their websites, their sales funnels and put them into this specific audience which is going to allow you to reach people who are visiting websites similar to theirs, people who are also interested in that type of content based on that website's metadata. Okay, the topics and what they're talking about on there. So for example, one thing you can do is is you can take their opt in page, their VSL page, their thank you page, their book a call page and put them all as one audience in one custom website that you can target to show people who might be interested in that type of content too. One of the best targeting options we did was for a dating coach for men and we took all of his biggest dating coach competitors funnels, put them into different campaigns and audiences and these were easily his best campaign.
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