This is a YouTube video titled "Use your Existing Customers to Validate your New Offer" featuring Brian Moncada providing advice on how to validate new business offers by leveraging existing customers and social media channels. The content is a monologue or single-speaker presentation recorded in May 2024, focusing on practical steps for early sales validation.
The way I would validate a new offer would be existing customers. Right? You can go to your existing, existing customers right now and said if I, if I came to you with this before, would you have taken this? Yeah. Right. Okay. Who do you know that is similar to you, just as cool as you, has the same business as you, maybe a different. That's not a competitor that could get value from something like this. Would you mind introducing them to me? Talk to them, what do they think about it? Right. And then on your inst. Instagram or your Twitter, right, you would post about your offer and you would just validate it and you'd get the feedback and you take calls. So just go after your lowest hanging fruit first. What's the least thing you can do with the less amount of exposure that would be your social media and your existing customers. Get a sale, get two sales, get three sales. Once you have three sales, you know it's validated, people bought it. Does that make sense? Yeah.
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