VSL funnels that rely on inbound calls alone won't convert in 2023 because buying behavior has shifted. You need appointment setters calling leads immediately after they opt in, not waiting for them to call back.
As a business owner, if you want to have a world class sales organization, how are you going to expect to have a world class sales organization if you're not practicing like a world class sales organization? And the reason why I ask you that question is because the consumer buying habit has changed. A few years ago, automated webinars worked really well without any sales team. That's changed. Now you have to have a sales team. It's changed even more because a sales team that was taking inbound calls where you could run ads on Facebook, on YouTube, on TikTok, and get calls booked for 100, 200, $300 a day, that used to work. And it still kind of does work. But what's working even better, and this is proven by my good friend Cole Gordon, it's outbound. Dialing the leads as soon as they opt in to the video sales letter, as soon as they opt in for the PDF, as soon as they opt in to request more information, having your closers reach out to the leads as soon as they expressed interest, that is what's working the best right now.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
