This is a YouTube video titled "What I learned working with Dean Graziosi #shorts" containing a monologue or talk from February 6, 2023, discussing strategies for scaling YouTube ads by frequently refreshing creatives due to changes in targeting methods. The speaker shares insights from their experience working with Dean Graziosi.
But I've learned working with Dean Graziosi full time, back when I was working for him, he would film a new ad every week, one ad per week minimum. And that was because we were spending $30,000 a day at one point. We had to keep refreshing the ads. That's the only way to scale with YouTube ads is to keep testing new creatives. Especially now that targeting is totally different than what it used to be. You can't target specific videos anymore, you can't target specific channels anymore. You are no longer going to target specific keywords. Everything is more AI based, and you have to really scale through creative, which just makes the marketers are going to be good and take advantage of that, really shine. The marketers are going to rely on old, outdated methods, not shine at.
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