This is a YouTube video titled "What is a fat cat closer? #shorts" containing a monologue by Brian Moncada recorded in February 2023. In this content, Brian Moncada discusses sales strategies, focusing on the challenges of relying solely on inbound calls, the importance of appointment setters, managing no-show rates, and the need for proactive follow-up and outreach in sales processes.
He calls them fat cat closers, the people that just take inbound calls. Obviously, if you have appointment setters, they're solving that problem. But most of the time there's going to be a no show rate. Most of the time there's going to be calls that get canceled. And then. So let's say you only have three calls on your calendar that day. Well, how else are you managing your time? Are you actually following up with the leads that you didn't close the first time? Are you actually reaching out to the leads that are coming in with your closers and with your appointment setters? So it's always a mix of those just habits that people got away from. When it comes to, like door to door sales and cold calling, they're not doing anymore. They're really just relying on the paid ads to get them qualified leads on their calendar that are ready to close right now.
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