This is a YouTube video titled "What’s your cost per action taken #shorts" containing a monologue or single-speaker discussion from September 8, 2023, about cost per call metrics in marketing campaigns, focusing on differences between B2B and B2C client expectations and profitability. The speaker discusses typical cost ranges and the importance of setting realistic expectations for clients.
80% of our clients run more like high ticket VSL, 20% low ticket courses. But usually it's always the cost per call, right? So cost per call of 200, 250, especially if they're B2B, sometimes a little bit higher. B2C, they always want like 100, 150. It's usually never the case, right? It's always coming about 200 or so but it's still profitable. Right? So we just try to set the right expectations because everybody wants a lot, everyone wants to pay the cheapest, but they don't want to, you know, you know, do what it takes to get that as well on their end, I should say, rather than just having us do out for them for booked calls. B2B 250 to 300, right? That's like at scale, probably what you're going to expect. B2C 100 to 150 is like ideal, probably 150 to 200 depending on your market as well.
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