This is a YouTube video titled "WHEN SHOULD YOU CUT OFF YOUR ADS? // BRIAN MONCADA" containing a discussion or explanation about advertising strategies, specifically when to stop or adjust ad campaigns based on performance metrics. The content appears to be a monologue or single speaker presentation focused on marketing optimization, created in February 2024.
For your specific question. If we've spent $5,000 and I've read the metrics from right to left, I still wouldn't cut it off right there because let's say it is working on Facebook, for example, right? Then I would have a conversation with the client and I would say, okay, clearly there's an issue with the landing page. We're going to make optimizations to that. Right? And we're going to relaunch the ads to see if that can improve the bottleneck of the campaign. If that's the bottleneck, for example, at that point we might do new ads depending, but if it's just the bottleneck of the landing page, we'll relaunch. If we've then spent another five grand and it's still the same results, but we're getting a higher return on ad spend on Facebook, we would just shift more budget there and spend a lesser budget on YouTube ads and try to just remarket basically to the already existing traffic going on the organic side or the Facebook ad side just to prime the ad account for scale if it would ever work in the future.
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