Brian Moncada breaks down why most YouTube ad campaigns fail. He focuses on three core problems: weak offer packaging, poor positioning, and ineffective creative. Getting these right is what separates ads that work from money wasted.
Here's why most people fail with YouTube ads. I already alluded to it, but it's very simple. 80% of your results depends on these two things. Offer packaging and positioning and creative. The biggest thing that you don't want to do is you don't want to run ads if you don't have your messaging and your offer solidified. Because if you come to someone like me as an advertiser and you say, I want to run ads, and I ask you, you know, who are you targeting? What's your offer? And you can't clearly articulate that. Right? Like, very, very quick, it's going to be hard for you to. For me to help you because the. There's no way I'm gonna be able to target that type of person. You don't even know who they are and what their pain points are and what's motivating them to want to buy. The second reason why most people fail is the creative. Most people blame it on the targeting of the agency, unfortunately. Right. But typically, it's never the case. You only want to run ads when you want to scale, okay? Not when you're trying to start a business.
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