Brian Moncada and a co-host argue that clear messaging and scripting beat fancy editing for organic videos and ads. A well-structured script keeps viewers watching. Authenticity matters more than production polish.
Some of my best videos that's performed well organically have been terrible. Like on my iPhone, no mic, no lighting, sanding terrible. But because the content and the message was structured correctly, the hook, hook them in perfectly. And it's the same what I've been learning. It's the same formula tied to people when they're creating their organic stuff.
It's the same exact thing. What's the first principle of creating ads? Ads is content. The content is just getting people to take an action more specifically than the content that most people typically create on organic. Right. So you're literally just creating another form of content that's specifically for a type of person to get them to actually solve a problem and take a step to actually improve that. Right. Sometimes the best content is with your iPhone because the content of the messaging is really good. Just like I said saying earlier, the content and production quality, those are all just extra things that can improve the quality of content. But the messaging is the best thing that's actually going to work. Our best ads recline sometimes or again on their iPhone. They're just speaking from a place of genuine authenticity. They're just talking about the script from their iPhone. It's very simple.
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