This is a YouTube video titled "Why you need paid and organic traffic #shorts" containing a monologue from May 6, 2023, discussing the importance of combining paid ads and organic content strategies for building a sustainable business. The speaker, an experienced advertiser, emphasizes balancing ad spending with organic content to attract and convert clients effectively.
Reality is you need both ads and organic content to create a long term, scalable, stable, and most importantly, sustainable business for as long as you'd like. And you can't just rely on ads forever. The ad costs will continue rising. And I'm saying this as an advertiser who runs ads for clients. We spend millions of dollars a month on YouTube ads and we're probably the best in the industry. But I also realized that most of our clients need to be working on their organic content strategy and reinvesting that money back into their organic content as well. Because you need both. All right? You need to be able to attract clients to you with organic content. And at a certain stage, you need to be able to push money into a click of a button to be able to print money that allows you to get in front of your ideal clients and customers around the world who don't even know, like and trust you yet. And there's a reason why industry leaders like Alex Hormozi, Sam Ovens, and Iman Gadzi all run ads and make organic content.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
