This is a YouTube video titled "You can turn this potential weakness, into a strength #shorts" containing a monologue or presentation-style explanation about changes in YouTube advertising formats, specifically discussing in-stream ads, discovery ads, and ad requirements such as headline length. The content is from August 21, 2023, and focuses on digital marketing strategies related to YouTube ads.
In the past you could select in stream ads only now what's in stream ads? We've all been on YouTube. We've clicked play on a video and then an ad pops up before that video and then we skip that video ad after like five seconds. Right. You don't have a choice anymore to choose that format. You get that format plus you show up as responsive across Google's different partners and other third party websites. What this means specifically is when you go to create a YouTube ad now you're gonna have to have a long headline, it's 90 characters. You don't have to do 90 characters but you can use the full 90 and then description. So what this preview is is a discovery ad. So you know how there's YouTube suggested videos. Your ad will show up as a suggested ad essentially in that feed as well as in in stream. It'll show up as discovery as well as you know across other websites.
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