Brian Moncada argues that most businesses blame their ads when the real problem is a weak sales process. You can't convert leads into clients without a solid system to close them.
Nine times out of 10 you don't have an ads problem, you have a sales problem. Let me explain. We drive hundreds if not thousands of leads every single month for our clients at our advertising agencyadspend.com but the biggest bottleneck that we run into with our clients is their sales process. After a lead ops in, you have to ask yourself three simple questions. What are you doing to make sure that that lead books a call? And then what are you doing to make sure that that booked call call actually shows up on the call? And then finally, what are you doing to make sure your sales team is actually closing that call on the phone and converting them into a paying client? Those are three big pieces to the paid traffic puzzle. It's not just about driving leads, creating more ads, and media buying. Most of the time it's the sales process lacking the structure to be able to close those leads into high paying clients. And this is what's separating you from going from seven figures to eight figures. I guarantee it.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
