You don’t need fancy Youtube ads #shorts
15 Aug 2023
Simple direct-to-camera videos convert better than polished productions for B2B marketing. The speaker shows how straightforward content books more calls for agencies than fancy ads.
Simple direct-to-camera videos convert better than polished productions for B2B marketing. The speaker shows how straightforward content books more calls for agencies than fancy ads.
We found that the more B roll music, sound, motion graphics, all like, the fancy stuff that you do in the post production actually converts less than just being sort of like, you know, I mean, Cole's a great one to model. Like, his B2B stuff is just him talking direct to camera, just direct to the point. And I've tested this as well. And for us example, this resulted in like 30% more booked calls for our agency head to head against, like, fancy production. So if you're B2B sometimes, like I'm trying to emphasize here, you don't want to worry about making it super high production value.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
