This is a YouTube video titled "You don’t need to reinvent the wheel #shorts" containing a monologue or talk from August 31, 2023, discussing timeless principles of advertising and marketing. The speaker emphasizes that marketing fundamentals remain constant despite new digital platforms, encouraging the use of proven strategies rather than trying to create entirely new approaches.
Think of a new color. I bet you can. It's the same exact thing with advertising and marketing. Since the beginning of time, there are principles of advertising and marketing that have been proven to work. There's nothing new happening in today's digital and online world. It's just people using what's already worked and saying things differently on a new medium or platform like Facebook and YouTube. And eventually it gets coined as something new. But it's nothing new. So use what's already working and don't try to reinvent the wheel. If you have an ad that's crushing, just double down on that ad and maybe change a few variables. Taking inspiration from timeless principles that have already been proven to work. It's kind of like those old long form sales letters that people said nobody will read this back in the day. And people still say nobody will read all of that copy. But they do, and those work. And rather than ignoring them, it would actually be beneficial to write those ads yourself to get the inspiration from why they work so well and apply them to your own advertising and marketing as well.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
