You need to educate and entertain #shorts

So whenever you're creating a YouTube advertisement, like Abdul showed yesterday, those were, like, really educational and entertaining videos. There was a lot of elements going on in those creatives, so it kept your attention. It wasn't just direct to camera with nothing else going on. Now, those do work, especially B2B, but if you're B2C, you know, you really want to make sure that you're educating them, but you're also keeping them entertained. Because if you're just going in there with a straight pitch and you're not remarketing audiences or your warm audiences, it's probably not going to convert that well.