This is a YouTube video titled "You need to gain trust in order to step into a field you don’t have experience in." The content features a monologue or talk where the speaker discusses strategies for gaining trust and proving value to potential clients, including working for free initially to demonstrate capability and secure business. The video was created in December 2024 and focuses on business and client acquisition advice.
You don't have any proof of concept, you don't have any data to show a business that you can actually help them get results. So why should they pay you if you can't prove that you can actually help them? This is a good quote that you should hear and write down on your journal right now. A guy named Frank Kern, okay? He always uses this good old trick that he says. He said, this is the oldest trick in the book. Demonstrate you can actually help that business you're trying to sell by first actually helping the them. I was not afraid to work for free. In fact, that's how I got some of my biggest clients when I was first starting off, because I knew they were somewhere that I wanted to be eventually. And so I said, I have to prove myself to them. They can work with anybody else in the marketplace. I'm going to give my services away for free, prove to them that I'm valuable, prove to them that they should take me seriously, and then they'll want to continue working with me. And that's exactly how I landed some of my biggest clients. I earned their business first by giving them results first, adding value to their businesses first.
