Brian Moncada breaks down how the FTC distinguishes between claims and guarantees in ads. The difference matters: saying something might happen is a claim, but promising it will is a guarantee, and the FTC watches earnings promises especially closely.
Wait, so there's no guarantee? There's literally no guarantee. No, the thing is, is you. You can do guarantees. That's. That's FTC compliant. It's the claims. Like, I'll make you $30,000 in 30 days. Like that's a claim guarantee, is we'll book you 25 calls or you don't pay. That's a guarantee. You could do that all day long. So there's a difference between claims and guarantees, right? You can do guarantees. You just claims. You got to be careful, like how to make this much money in this much time frame, you know? So that's where you got to be careful. Yeah. Sounds good. Pleasure seeing you guys.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
