This is a YouTube video titled "YOUTUBE ADS SCRIPT FROM START TO FINISH // BRIAN MONCADA" containing a monologue or instructional content about structuring effective YouTube ads, focusing on hooks, storytelling, and closing techniques. The content appears to be a single speaker explaining ad script timing and strategies, created in March 2024.
The hook is 15 seconds, the first 15 seconds of the ad, right? And this is where you want to do some sort of pattern interrupt. And the way you can do this is by asking a question, making a big promise or claim, and getting their attention. That's the biggest thing. So then the story. So what are the one, two or three things that, you know, your clients would be able to get results from if they just take care of one of the. One of those three things? Right. So like, maybe they're in their own head about, or maybe they have a myth about something that's keeping them from achieving the result. Right? What's that myth you could break in this point one, right? So problem one, and then problem two, and then problem three. And here, just to keep it very simple, this should take like literally 45 seconds. And then what you want to do is go into the close, and that is about a minute to two minutes. Now you can extend this out. The point is, the point with this, though, is you want to have ads that are less than three minutes, but ideally, you want to be in the 1 minute and 30 second mark. Now. 1 minute and 30 second mark, and you can do that pretty quickly with this format.
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