Brian MoncadaFounder of Adspend.com | YouTube Ads Growth Expert

YouTube Ads Targeting UPDATE: Here's How To Target Your Most Ideal Clients for 2023!

Name: YouTube Ads Targeting UPDATE: Here's How To Target Your Most Ideal Clients for 2023!
Uploaded: 2022-11-22T22:26:30Z
Channel: Brian Moncada
Description: This is a YouTube video titled "YouTube Ads Targeting UPDATE: Here's How To Target Your Most Ideal Clients for 2023!" created in November 2022. The…

22 Nov 2022

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This is a YouTube video titled "YouTube Ads Targeting UPDATE: Here's How To Target Your Most Ideal Clients for 2023!" created in November 2022. The content is a single-speaker presentation discussing major changes in YouTube Ads targeting options, specifically the removal of keyword, placement, topic, and similar audience targeting, and offers advice on how advertisers can adjust their strategies accordingly.

People are freaking out because YouTube ads has just removed keyword targeting, placement, targeting, topic targeting, and similar audiences from your Google Ads account. That's right. You can no longer target specific keywords, videos, channels, or topics of content on YouTube. With YouTube ads, this is a big, big major update. Because this is huge, right? You can no longer get very specific with the type of content you want to target according to their help article. Avoid adding content targeting keywords, topics, or place as this may limit your campaign's performance. This was the best strategy that we would always teach for our clients. By far, Keywords were the top performers in every single ad account that we were running. Now you can no longer use those. So how do you adjust? Well, lucky for you, I put together this video to help you and give you the best targeting options that you can run right now.