Two marketers discuss why YouTube is harder to break into than Facebook but offers unlimited scale once you crack it. They share client case studies on budget scaling and the specific challenges of promoting high-ticket offers across platforms.
Facebook is usually easier to get to work faster. Yeah, it's just YouTube's harder for sure.
But if it works, it works.
Infinite scale. Which do.
You have easier time scaling on? YouTube or meta?
YouTube.
Yeah.
Yeah.
What have you scaled some of your clients up to?
Biggest was for Dean, actually. Back when I was working for him, we spent 60. We got up to 60 to $70,000 a day for about five months straight for his book offer.
Yeah.
Millionaire success habits. Yeah, but with high ticket, nowadays everyone's doing high ticket. No one's spending that kind of money on a high ticket offer. Right. DSL book, a call funnel.
Yeah, exactly.
Because you gotta have a.
You gotta ramp up the sales team.
Of course. Right. There's just no way. So nowadays most people are spending maybe on YouTube, 11k a month, if that. Right. Maybe because again, how many calls is that? How many people on your team do you need to close? That kind of, that kind of volume. So it's very high ticket based. So that's why you're not spending much on YouTube. So it's about 12 to 15k on Facebook and on YouTube.
CASE STUDY: How Usman scaled to $200k+/month after joining The Ad Men Mastermind
