Brian Scott argues that giving value first, without expecting return, is the key to success and persuasion. Doubt kills results because people lack a clear law to follow and constantly change course out of anxiety, mistaking their own wobbling for the law failing.
Chapters
You must sow ideas before you can reap a reward. You must give before you can get. Then he gives an instruction about how to give. So when you sow and when you give, do it freely with no strings to it. Freely with no strings. I believe that's what Jesus was teaching. You give without any expectation of return. Pravett spent 40 years selling, and his conclusion about persuasion is that you give first. And you give clean. He follows with a diagnosis of why most people fail at this, and it's sharp, saying, most of us, most of the time, are thwarted, distracted, and discouraged because we have no definite knowledge of a law on which to expand our efforts. Doubt, uncertainty, and dread creep into our consciousness, and there is a tendency to vacillate from one goal to another, from one interest to another and end up by being simply bewildered. Does that sound familiar? Vacillating from one goal to another, ending up bewildered with a shallow sense of being cheated. His correction is, in applying a fundamental law, be not anxious or overzealous to change your procedure. Remember that natural laws do not vacillate. The laws hold steady, the person wobbles, and the wobbling gets mistaken for the law failing.