Brittany RatelleOwner, Ratelle Law · Creator Attorney at Ratelle Law

Attorney Breakdown of the SUPERBOWL (part 2)

Name: Attorney Breakdown of the SUPERBOWL (part 2)
Uploaded: 2023-04-13T01:33:39+00:00
Duration: 44 s
Channel: Brittany Ratelle
Description: In this segment, attorney Brittany Ratelle analyzes legal aspects of recent Super Bowl advertising. She examines a Rakuten commercial that features Cher…

13 Apr 2023 · 1 min

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In this segment, attorney Brittany Ratelle analyzes legal aspects of recent Super Bowl advertising. She examines a Rakuten commercial that features Cher and was created by Alicia Silverstone’s creative team, discussing potential copyright infringement, the licensing of a movie soundtrack, and Paramount Pictures’ involvement in allowing the use of familiar characters and music. Ratelle also debunks the claim that Ben Affleck has ever done a sponsored partnership with Dunkin' Donuts, and she offers practical advice for influencers on how to pitch brand collaborations effectively, emphasizing authenticity and clear tagging. She frames the discussion as guidance for online business owners navigating brand deals and intellectual property concerns.

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If Cher would commit copyright infringement, that Alicia Silverstone and her team of creatives that was behind this amazing ad for Rakuten knew full well that they would let Paramount Pictures, probably we wouldn't have a problem. Even though there are obviously familiar characters, there's even a soundtrack that was used in the movie which they sure they licensed from the artist and the label. This was new footage that didn't exist before. And because Paramount Pictures was probably super happy to have a bump and a nod in the Super Bowl ad back to its original work. Number 4, Ben Affleck has actually never done a sponsored collaboration with Dunkin' Donuts. You already love and like a product, make sure that you're talking about it and make sure you're tagging them and making it easy for you to pitch a collaboration that's going to be a win-win for both, for both brands. I'm Brittany Ratelle, attorney for online business owners.