Brittany RatelleOwner, Ratelle Law · Creator Attorney at Ratelle Law

Attorney Breakdown of the SUPERBOWL (part 1)

Name: Attorney Breakdown of the SUPERBOWL (part 1)
Uploaded: 2023-04-13T01:32:48+00:00
Duration: 44 s
Channel: Brittany Ratelle
Description: In this segment, the speaker, presenting as an attorney, debunks two of the four common myths surrounding the Super Bowl. First, they explain that while…

13 Apr 2023 · 1 min

Watch on YouTube

0:44

In this segment, the speaker, presenting as an attorney, debunks two of the four common myths surrounding the Super Bowl. First, they explain that while the NFL aggressively protects its "Super Bowl" trademark, casual use of the term is generally permissible unless it is employed as a brand asset intended to suggest source or sponsorship, which could cause confusion. Second, they clarify that Rihanna did not receive a traditional performance fee for the halftime show; instead, she leveraged the event’s exposure to generate approximately $5.5 million in advertising value for her personal brands, including Fenty and Savage Fenty, with contributions from the NFL’s budget, her record label, and sponsors. The speaker frames these points as myth‑busting, emphasizing legal nuance and the promotional economics of halftime performances.

Chapters

4 myths about the big game last night, or the Super Bowl. Attorney breakdown. Probably okay for you to talk about the Super Bowl and call it exactly that, the Super Bowl. NFL is not Voldemort, despite their best intentions. And while they do vigorously protect their trademark, unless you're using the word Super Bowl in a brand asset, meaning you're trying to confuse or give the impression that this is the name or the source indicator of your goods and services, you're probably going to be okay. Myth number 2: Rihanna actually doesn't get paid to do the Super Bowl halftime show. In fact, they put some of their own budget in, as well as usually their music label or their sponsor pitches in. However, Rihanna is no dummy, and it's estimated she got about $5.5 million of ad spend to promote her brand, as well as her Fenty and Savage Fenty lines.