Brittany RatelleOwner, Ratelle Law · Creator Attorney at Ratelle Law

Can you LEGALLY use the word DUPE?

Name: Can you LEGALLY use the word DUPE?
Uploaded: 2023-08-11T03:00:43+00:00
Duration: 57 s
Channel: Brittany Ratelle
Description: In this urgent public service announcement, the speaker warns Amazon Associates affiliates that the use of words such as "dupe," "fake," or "faux" in…

11 Aug 2023 · 1 min

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In this urgent public service announcement, the speaker warns Amazon Associates affiliates that the use of words such as "dupe," "fake," or "faux" in captions, posts, or product descriptions violates Amazon's affiliate policy. The speaker cites a recent case where a lifestyle creator with over 100,000 followers had her Amazon affiliate account suspended for more than six weeks after using "dupe" language, leading to a report to Instagram and a prolonged reinstatement effort. The message urges creators to immediately remove any such terminology from their content to avoid account suspension and potential loss of partnership with Amazon.

Chapters

If you are an Amazon affiliate, I need you to listen up. This is a very important PSA. I don't know if you're aware, but it is against the Amazon Associates affiliate policy to use words like dupe, fake, or faux. I don't know anyone who's talking about faux, but I do know a lot of people use dupe or fake to describe things like, this is a Lulu dupe, this is Restoration Hardware dupe. I just had a client that we've been working on getting her account back. It's been shut down for more than 6 weeks. She's a lifestyle content creator with more than 100,000 followers, and because Amazon a sweep of a lot of suppliers. Her account got caught up in that. They reported her to Instagram. Instagram is like, uh, not my monkey, not my circus, and so they have decided to wash their hands of it. We're still trying to work with customer service to get her account reinstated. So please don't fuck around and find out with this stuff. If you have this written in the caption or the post of your lifestyle content talking about dupes or fakes, take it down.