Brittany RatelleOwner, Ratelle Law · Creator Attorney at Ratelle Law

New law requiring Kidfluencers to get paid?? Attorney Breakdown

Name: New law requiring Kidfluencers to get paid?? Attorney Breakdown
Uploaded: 2023-10-04T03:48:08+00:00
Duration: 59 s
Channel: Brittany Ratelle
Description: In this video, the speaker provides an attorney-style overview of Illinois' new labor law that takes effect in July 2024, which mandates that parent…

4 Oct 2023 · 1 min

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In this video, the speaker provides an attorney-style overview of Illinois' new labor law that takes effect in July 2024, which mandates that parent creators compensate any child under 16 whose name, image, or likeness appears in their content. The law requires the compensation to be held in a trust until the child turns 18 or becomes emancipated, and obligates creators to keep detailed records of how much of their content features the child and how that content is monetized. The percentage of earnings set aside depends on the prominence of the child in the content, even if the child only appears in stories or off‑camera references. Non‑compliance can lead to private lawsuits by the child and their attorneys; the state will not directly enforce the law, instead relying on industry watchdogs and legal counsel. The law does not apply to children who create their own content. The speaker notes that other states and child‑advocacy groups are watching the legislation closely due to concerns about “sharenteen” trends online.

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Illinois law requires kid influencers to be paid. An attorney breakdown. Illinois' new labor law going live in July of 2024 is the first of its kind requiring Illinois creators to compensate their kids, meaning kids under 16, whose name, image, and likeness is part of their video content and to protect those funds in a trust for when the kids turn 18 or emancipated. Parent creators also have to keep detailed records of how much content featured their kids and how it was monetized. The percentage of money set aside is based on how heavily that kid's content was featured in their overall content and including in stories told about the kids, even if they are not on camera. Creators who fail to comply can be sued for damages by their kids and their attorneys. So the government won't be enforcing compliance. However, they're relying on industry watchdogs and their counsel to keep parents honest. Note, this law does not apply to kids of any age who produce their own content. This law is being closely watched by lots of other states and children's advocates concerned about so-called sharenteen trends online. What do you think?