Brittany RatelleOwner, Ratelle Law · Creator Attorney at Ratelle Law

Taco Tuesday Trademark- Who Will Win? Taco Bell or Taco John's? (ATTORNEY BREAKDOWN part 1)

Name: Taco Tuesday Trademark- Who Will Win? Taco Bell or Taco John's? (ATTORNEY BREAKDOWN part 1)
Uploaded: 2023-06-08T15:05:00+00:00
Duration: 45 s
Channel: Brittany Ratelle
Description: In this video segment, the speaker outlines Taco Bell's recent filing with the United States Patent and Trademark Office (USPTO) seeking to cancel the…

8 Jun 2023 · 1 min

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In this video segment, the speaker outlines Taco Bell's recent filing with the United States Patent and Trademark Office (USPTO) seeking to cancel the "Taco Tuesday" trademark held by Taco John's since 1989. The petition argues that the phrase has become so ubiquitous and generic that it should be free for all restaurants to use, invoking the American ideal of pursuing happiness. The speaker highlights the contrast between Taco Bell's nationwide brand and Taco John's, a smaller Northeast chain, and notes the petition’s rhetorical flair about the cultural love of tacos.

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Taco Bell is trying to cancel the Taco Tuesday trademark. Let's have an attorney breakdown. Taco Bell has just filed a lawsuit with the US Patent and Trade Office trying to cancel the Taco Tuesday trademark, alleging that Taco Tuesdays belongs to everyone and that all restaurants should be able to use it so that people can, quote, pursue happiness as the American ideal. This is the actual petition from Taco Bell, and it has some pretty great one-liners about how amazing tacos are. And that the phrase Taco Tuesday is so ubiquitous, so commonplace, that most people don't associate it with a particular restaurant that technically owns the trademark, namely Taco John's, a smaller restaurant holding located out of the Northeast, which has held the, the Taco Tuesday trademark since 1989.