Brittany RatelleOwner, Ratelle Law · Creator Attorney at Ratelle Law

Taco Tuesday Trademark- Who Will Win? Taco Bell or Taco John's? (ATTORNEY BREAKDOWN part 2)

Name: Taco Tuesday Trademark- Who Will Win? Taco Bell or Taco John's? (ATTORNEY BREAKDOWN part 2)
Uploaded: 2023-06-08T15:05:00+00:00
Duration: 43 s
Channel: Brittany Ratelle
Description: In this brief commentary, the speaker outlines the ongoing trademark conflict over the phrase "Taco Tuesday" between fast‑food chains Taco Bell and Taco…

8 Jun 2023 · 1 min

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In this brief commentary, the speaker outlines the ongoing trademark conflict over the phrase "Taco Tuesday" between fast‑food chains Taco Bell and Taco John's. The narrative notes that LeBron James previously attempted to trademark the phrase but was denied by the USPTO for being too commonplace. Taco Bell is now launching a public‑relations campaign to "liberate" the term for everyone, positioning itself as the underdog fighting a corporate Goliath. Meanwhile, Taco John's, which holds the existing trademark, reports record sales and defends its right to the phrase. The speaker highlights the media storm, public sentiment favoring the underdog, and poses the question of whether "Taco Tuesday" should remain a protected trademark or become free for public use.

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Taco Bell has tried to rally a lot of people for its fight, including LeBron James, who actually tried to trademark the phrase Taco Tuesday a few years ago and was rejected by the USPTO, saying it's too commonplace. Well, now Taco Bell is leveraging that and saying, hey, we want to free the phrase Taco Tuesday for everybody so that no one has to bleep do that if they're going to use and talk about Taco Tuesday. Of course, there's two sides to every coin, and Taco John's, the owner of the existing trademark, says sales have never been better. Taco Bell has tried to make this into a PR media storm in its favor. A lot of people are favoring the underdog in this David versus Goliath taco showdown. So what do you think? Should Taco Tuesday be liberated for the masses, or should Taco John's be able to hold on to this phrase