COO Alliance European Summit | The Barcelona Experience

22 Oct 2026 · 1 min

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1:08

The video presents short testimonials from two attendees of the COO Alliance European Summit in Barcelona. Speaker A emphasizes the value of gaining new perspectives from fellow COOs, one‑on‑one time with Cameron, and deep discussions across sales, marketing, and customer success, which sparked reflection and a list of actionable items to implement after returning to their business. Speaker B, representing SEO Alliance, highlights the benefits of a small, in‑person format: strong connections, valuable insights, and a clear need to prioritize initiatives, recommending the summit to anyone looking to enhance their effectiveness as a second‑in‑command.

Chapters

Highly recommend this event. I learned so much more about my own business and thinking about how can we improve it. Getting different perspectives from different COOs, but also getting like one-on-one time with Cameron has been very insightful. Whether it's like the sales, the marketing, the customer success, There's so many different aspects about the businesses that we were able to talk about. And so because of that, it really gave me the time to reflect, and now I have a lot to do once I get back.
I've been with SEO Alliance now for 4 years, and this is my first very small size in-person event, and I absolutely love it. I got amazing connections here with people. I got lots of value. I'm now trying to sort out how we need to prioritize and what's going to go I would only recommend this for everyone who is trying to figure out how to be more value of a second-in-command.