COO Alliance Testimonial | John Porrata | Managing Director, Whet Travel

23 Oct 2026 · 1 min

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In this testimonial, John Porrata, Managing Director at Whet Travel, endorses the COO Alliance as a dedicated peer community for second‑in‑command leaders. He explains that the Alliance offers a safe space to "brain‑dump" any operational or strategic question, drawing on the experience of fellow COOs who have faced similar challenges. Because COOs often cannot turn to their CEOs or internal teams for certain issues, the Alliance provides an outlet for candid discussion, helping members overcome feelings of isolation, imposter syndrome, and the sense of running “100 miles an hour with no destination.” By connecting with peers, members can clarify their business direction, gain actionable solutions, and rely on a supportive network that has their back when needed, ultimately facilitating personal confidence and business growth.

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The COO Alliance is a place for all the second-in-commands to get together and just brain dump any questions you've ever had, any situations you've been in. There's someone who's gone through it or has fixed that problem. It just gives you a place to really just kind of have that outlet because you can't really go to your team with a lot of things. You can't talk to your CEO about a lot of things, and it just gives you that outlet to really express and get on the same path and help you grow your business. If you're ever feeling lonely in your role, you have imposter syndrome, you feel like you're kind of running 100 miles an hour with no destination, this is the place for you. You'll be able to figure out what their destination is and have a great group of people to literally have your back when you need it the most.