A short podcast excerpt in which Ryan Daniel Moran reflects on the uncertain, costly nature of achieving business success: you cannot know the price of success until after you’ve paid it. He urges reinvesting lifestyle income into growth, accepting temporary lower living standards to reach ‘escape velocity’ and build an exitable asset through scaling and selling.
Success is the only thing in life that you're going to choose to purchase that you won't know the price until after you've paid it. And so it's one of those moments where you've achieved escape velocity, your lifestyle expenses are being paid. But as far as getting to that next level of scaling and selling something, you don't know how long it's going to take or if it's going to work or if it's going to work. So you won't find out until afterwards. But it's very much the I'm going to not live as well, and I'm going to reinvest every dollar into growth so that there is an exitable asset at the end of the rainbow.
