Are you struggling to niche down? 😵‍💫

7 Apr 2025 · 1 min

Watch on YouTube

0:40

A short spoken advice clip for therapists explaining that a 'niche' should be framed around client problems/outcomes (client symptoms and desired solutions), not therapeutic processes or modalities. The speaker urges therapists to emphasize their ability to solve a client's problem and build trust/likeability rather than describing their methods.

Chapters

What is your niche? Not your niche. Is not your process. Client symptoms, not a client diagnosis, not emdr, not transformational healing, not joking, not moms. That's not what your niche is. It could be a part of your niche. And oftentimes as therapists, we tend to talk about our process a lot. It's natural for us to talk about it because it's our baby and it's how we know we can get them from problem to solution. But in reality, our potential clients are our clients. They don't really care about our process. They just need to know that we can get them from problem to solution. And they need to trust us and they need to like us, okay? They need to know that we can solve their problem. If they know that, then they're like, I don't care how you get me there. Just get me there. Just solve my problem. Do whatever you got to do. So we don't want to talk about our process so much.