Carly HillHelping Clinicians 3x Their Income with Coaching | LCSW💫Step Away From the 1:1 Therapy Work to Earn More Freedom | Author | 7-Figure Business Coach + Strategist | Reiki Master | Podcast Host | Hypnotherapist

Are Your Ads Wasting Money?

9 Jul 2025 · 1 min

Watch on YouTube

0:34

Short excerpt from a YouTube video by Carly Hill arguing that businesses should validate their offer before running ads. The speaker uses a gasoline-and-fire metaphor: ads amplify an already-converting offer (fire) but cannot create conversion from an unvalidated offer (cold wood).

Chapters

Running ads before you have a validated offer is like pouring gasoline on cold wood. No matter how much gas you dump on it, it's not going to light. There's no spark, there's no heat. It's just soaked wood and wasted fuel. But when your message is clear, your offer is already converting organically, your audience is engaging. That's your fire. It's already burning. Woohoo. Now you pour gasoline on it and it's going to blow up. It's going to roar to life. Okay? That's what ads are supposed to do. They're supposed to amplify that existing fl. They can't start the flame from scratch.

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