Carly Hill shows therapists and coaches how to rewrite their websites. Stop leading with your qualifications. Start with what your clients actually struggle with, then show how you help.
Chapters
Copywriting mistakes is probably number one for business is making all about you. And I think you had said earlier, and you want to make it customer centric. Most of the websites, they say it's like, this is what we do. This is who I am. And it's important, but not right off the bat. Your qualifications are important, but it's not what's going to pull somebody in. You want to be, as I said earlier, relatable to what they're going through, what challenges are they having that you understand and that you know they're going through. So it should be about them always. And even your about page should weave in. And there's been some debate about this, too. But I always say, you know, you should really make it about how you can help other people.