Carly Hill argues therapists should shift from one-on-one sessions to group programs and courses. Scaling to one-to-many models lets practitioners reach more clients, escape hourly billing, and build businesses that match who they actually are.
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I advocate strongly for coaching, specifically coaching done right, because it allows you to step into the one to many model. We're breaking out of the one to one model. We're moving into the one to many model, the group model. It allows you to create group programs, courses. So now you're leveraging technology, digital products, and that isn't dependent on how many hours you can sit in a chair. This is where the freedom comes in. You can work with clients all over the world also, not just in your state that you're licensed in. You can design offers that feel exciting and aligned. It's an extension of you. There isn't limitations and you're not boxed into 50 minute sessions or a few hour intensive. You can build a business that grows without your hours having to grow.