Discover Your Perfect Niche: Unlocking Your Coaching Potential!

12 Apr 2024 · 1 min

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0:40

This YouTube video excerpt advises coaches and therapists to define their niche by the client problems they solve (outcomes) rather than by their methods or client demographics. It emphasizes communicating ability to deliver solutions, building trust and likability, and avoiding over-emphasis on process when marketing to potential clients.

Chapters

What is your niche? Not your niche. Is not your process client symptoms, not a client diagnosis, not emdr, not transformational healing, not children, not moms. That's not what your niche is. It could be a part of your niche. And oftentimes as therapists, we tend to talk about our process a lot. It's natural for us to talk about it because it's our baby and it's how we know we can get them from problem to solution. But in reality, our potential clients are our clients. They don't really care about our process. They just need to know that we can get them from problem to solution. And they need to trust us and they need to like us, okay? They need to know that we can solve their problem. If they know that, then they're like, I don't care how you get me there. Just get me there. Just solve my problem. Do whatever you got to do. So we don't want to talk about our process so much.