Carly HillHelping Clinicians 3x Their Income with Coaching | LCSW💫Step Away From the 1:1 Therapy Work to Earn More Freedom | Author | 7-Figure Business Coach + Strategist | Reiki Master | Podcast Host | Hypnotherapist

Educational & Empowering

22 Jan 2025 · 1 min

Watch on YouTube

0:41

A short YouTube segment by Carly Hill using a dog-medicine/peanut-butter analogy to explain marketing: sell clients what they want (the peanut butter) while delivering what they need (the medicine). The speaker stresses wrapping necessary but unwanted solutions in appealing packaging to increase client acceptance.

Chapters

If you've been hanging around me for a while, you've probably heard me talk about this analogy. All my paying clients know when I'm talking about the peanut butter. Hear me out. Your dog does not want the pill. It doesn't want the medicine. Right? So we have to wrap the medicine in peanut butter or cheese. So what is going to be the peanut butter for your clients? We need to sell them on what they want, and we need to give them what they need, which is the medicine. Just like we still give our dog the medicine. What it needs the pill. But we're wrapping it up and tying a sweet bow on it by covering it in peanut butter. That's what we have to do when we're marketing.

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