Carly Hill addresses why coaches avoid social media: fear of judgment from peers, imposter syndrome, and comparison. She reframes posting as a way to build trust with ideal clients, not to impress other coaches. Everyone starts at zero.
Chapters
Maybe you're afraid of what your peers are going to think of you for. Like, what is she posting? Oh my gosh, she's so annoying. Or you feel like maybe you don't know enough. Or what if I'm not good enough? You're comparing yourself to other coaches who have been around for longer than you, and you're like, oh, well, they have so many followers. Or they get so many likes, or they get so many comments, like, who am I to do this? Well, everybody started their social media from zero. From zero. And somebody is always going to be further ahead of you and further behind than you. But social media is not really for your friends. It's not really for your peers. It is, again, a way for you to build trust and credibility and reach your ideal client.